Feasibility Study of initiation of Electronic Commerce in Mazandaran Export Agencies by Using of AHP-fuzzy Technique

Volume 2, Issue 2, pp 359--375 http://dx.doi.org/10.22436/jmcs.002.02.16

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Authors

A. Sorayaei - Islamic Azad University, Babol Branch, Babol, Mazandaran, Iran S. M. Sajjadi Amiri - Islamic Azad University, Babol Branch, Babol, Mazandaran, Iran S. A. Sajjadi Amiri - Islamic Azad University, Babol Branch, Babol, Mazandaran, Iran

Abstract

The entrance of information and communication technology caused the evolution that named electronic commerce which is changing commerce methods, purchase and even our meditation. Even corporation that wants be successful in future, tries to execute a suitable strategy in electronic business. In this article, we try to being familiar with electronic commerce and necessary foundation for executing electronic commerce, and then we investigate feasibility of e-commerce in Mazandaran Export Agencies under influencing these foundations and these effective factors will be ranked by using of fuzzy analysis hierarchy process technique. The results of this research show that technical foundation and organization foundation ranks are the same and they are first and then circumferential, commercial and financial foundations have the rank of second to forth and in properties ranking, with arrangement; the use of government support for information and e-commerce security, suitable organizational structure for directing the system, suitable planning for executing the e-commerce system, management support for executing the e-commerce system, skillful personnel, online transportation system and online discussing and requesting insurance; are the most important factors for executing the e-commerce system and they have gotten the most weigh in ranking.

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Keywords

• Feasibility
• electronic commerce
• Export Agencies
• fuzzy analysis hierarchy process technique (AHP-FUZZY).

MSC

•  03B52
•  93C42

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