An Study Some of the Factors Affecting on Relationship Quality Employee -Customer in the Hotel Industry by Fuzzy Logic

Volume 2, Issue 2, pp 348--358 http://dx.doi.org/10.22436/jmcs.002.02.15

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Authors

Seyed Alireza Mousavi - Islamic Azad University of Firouzabad Maryam Ashraf - Islamic Azad University of Qeshm Parisa Rajaey - Islamic Azad University of Qeshm Nahid Moones Toosi - Islamic Azad University of Qeshm

Abstract

Considering the developments and increasing competition in the world marketing progress from those who can strong relationship with customers and quality to establish this relationship focus on the needs of customers Expectations skills to deal their staff satisfaction, confidence in the loyalty make customers are. The aim of the paper test a model of the some factors affecting the relationship quality employee – customer by Fuzzy logic.

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Keywords

• Relationship marketing
• relationship quality
• Competitive strategy
• Fuzzy logic

MSC

•  90B60
•  03B52

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